Dixie Chopper Marches Back into GIE+EXPOOctober 27, 2015
Lawn mower manufacturer continues momentum from last’s year exposition
LOUISVILLE, KENTUCKY (OCTOBER 26, 2015) – Back by popular demand, Dixie Chopper’s “Chopper Army” returned to the GIE+EXPO in Louisville as the mower manufacturer continued its military-themed marketing campaign throughout the week.
“We introduced Chopper Army last year at the GIE+EXPO with much fanfare and an overwhelmingly positive response from attendees,” said Chris Vernon, Vice President and General Manager of Dixie Chopper. “But Chopper Army is about much more than just tanks and camo. Dixie Chopper has expanded its product portfolio, hired additional staff and increased our coverage in the market. As a result, we’ve seen significant increases in sales, segment share, brand awareness and dealer confidence.”
The Chopper Army theme blanketed both the indoor and outdoor spaces of Dixie Chopper, featuring a real World War II tank, an armored vehicle, a mower parachuting in from the ceiling and a live bald eagle.
Dixie Chopper also played center stage for the GIE+EXPO nightlife, sponsoring rock legends Grand Funk Railroad on Wednesday night. Dixie Chopper brand ambassadors were on hand during the concert to blast out t-shirts and interact with attendees next to another full-size World War II tank.
At GIE+EXPO, Dixie Chopper introduced its new 2016 product line-up, which features several updates and cosmetic enhancements to its existing zero-turn, walk-behind, and stand-on models.
Dixie Chopper added several new models to its tried and true Silver Eagle zero-turn series. The new 72-inch Elite X deck with X-blade technology is now available on the Silver Eagle. With Kawasaki FX and fuel-efficient Kohler EFI engine options, the Silver Eagle can cut up to 6.4 acres per hour to power through the toughest jobs with ease.
At the show, Dixie Chopper also announced its exclusive sponsorship with celebrity Willie Robertson of Duck Commander. Robertson has used Dixie Chopper products for many years, so teaming up with Duck Commander was the perfect fit to target the outdoor enthusiast.
“Dixie Chopper had another successful and exciting year at the GIE+EXPO with the Chopper Army theme, the reveal of our 2016 product line-up, and our new sponsorship with Willie Robertson and Duck Commander,” Vernon said. “The booth traffic and customer engagement exceeded our expectations and we cannot wait to see what 2016 will hold for Dixie Chopper.”
About Dixie Chopper
Founded in 1980, Dixie Chopper revolutionized the entire lawn and garden industry by providing the first zero-turn lawn mowers built specifically for commercial mowing contractors. Today Dixie Chopper continues to lead the industry in innovation and quality. Known as “the World’s Fastest Lawn Mower,” Dixie Chopper mowers are about much more than being fast. The company prides itself on providing quality and reliability in addition to speed. To learn more about Dixie Chopper and view the complete line-up of zero-turn lawn mowers, visit the company’s website at www.dixiechopper.com. Dixie Chopper is owned by Jacobsen, a Textron (NYSE: TXT) Company.
About Textron Inc
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron Systems. For more information visit: www.textron.com.