Oklahoma area Territory Manager Burt Cox (left) hams it up with West Virginia's Lacy Lane at the Dixie Chopper 25th anniversary celebration in August 2005.
As any veteran salesman will tell you, if you have a good enough product, it basically will sell itself.
And the newest Dixie Chopper dealer in Oklahoma -- William Brown of 3B Industries in Comanche, Okla. -- can certainly attest to that.
Burt Cox, Dixie Chopper’s territory manager for Oklahoma, Kansas, Missouri and northern Arkansas, related a recent story about the immediate success of his newest dealer, located about 40 miles northeast of Burkburnett, Texas.
Last Tuesday morning (June 5), an RGT semi pulled up in front of 3B Industries to unload the first five Dixie Choppers ticketed for the new dealership. And before the dealer even opened for the day, a watchful customer had picked out his purchase.
“I need a mower,” he reportedly said of his early morning fascination. And as a new Silver Eagle LT 2500-50 rolled off the truck, the Oklahoma man made his choice. “I’ll take that one.”
The truck driver advised the customer he would have to wait until the dealership opened first. And that he did, sticking around to purchase the Silver Eagle with a 25-hp engine and 50-inch deck.
That amazed even the personable Cox, who has sold Dixie Choppers since 1990 first as an independent representative and now as a territory manager. He said he has never seen anything quite like it. Chalk it up to love at first sight.
“Obviously it looked good to him,” Cox said of the nearly $7,000 machine, “and he said, ‘I’ll take it.’”
And talk about a satisfied customer.
“The guy said he hadn’t mowed his grass all year because he didn’t have a mower,” Cox explained. “He said his grass was two feet high and real thick.”
While the wavin’ wheat certainly smells sweet in Oklahoma, the grass really isn’t supposed to be as high as an elephant’s eye.
But the dealer assured his first customer that he was making the right purchase. “He told him, ‘Burt says this Dixie Chopper will mow anything,’” Cox added.
And, of course, it did.
“He had to make two passes to make sure it looked good, but by gosh he got it done,” Cox continued. “No other mower would have even cut through it the first time.”
The new 3B Industries dealership opens up a new trade area of south-central Oklahoma for Dixie Chopper, Cox noted.
“And these are really good guys,” he praised. “They manufacture automatic car washes -- the mechanical parts, electronics and all. They’re pretty smart guys. We’re happy to have them as dealers.”
Hey, you’re doin’ fine, Oklahoma!
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