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Dixie Chopper Named "Most Improved" Second Year in a Row

Lawn mower manufacturer wins award for most improved equipment manufacturing company twice

The North American Equipment Dealer Association (NAEDA) has announced Dixie Chopper, part of Jacobsen, a Textron Inc. (NYSE: TXT) company, as the winner of their 2016 Most Improved award for the second year in a row.

Dixie Chopper received NAEDA’s 2016 Most Improved award for attaining the greatest percentage of improvement in overall ratings from 2015 based off the association’s annual dealer-manufacturer relations survey. Each year the NAEDA invites thousands of equipment dealers across the country to participate in the survey and this year the association received more than 9,000 manufacturer ratings, according to NAEDA’s Dealer-Manufacturer Relations Survey 2016 Comprehensive Report.

“We would like to thank our dealers for participating in this year’s survey and recognizing the progress Dixie Chopper is making in all areas of the business,” said Chris Vernon, Vice President and General Manager of Dixie Chopper. “We are honored to be the two-time Most Improved manufacturer and I think it speaks volumes towards our continuous improvement.”

In the survey, manufacturers are rated in 12 categories: overall dealer satisfaction, product availability, product quality, product technical support, parts availability, parts quality, return privileges, communication with management, warranty procedures, warranty payments, marketing and advertising support, and manufacturers’ response to dealer needs/concerns.

The complete news release from NAEDA can be read here.

About Dixie Chopper
Founded in 1980, Dixie Chopper revolutionized the entire lawn and garden industry by providing the first zero-turn lawn mowers built specifically for commercial mowing contractors. Today Dixie Chopper continues to lead the industry in innovation and quality. Known as "the World's Fastest Lawn Mower," Dixie Chopper mowers are about much more than being fast. The company prides itself on providing quality and reliability in addition to speed. To learn more about Dixie Chopper and view the complete lineup of zero-turn lawn mowers, visit the company's website at Dixie Chopper is part of Jacobsen, a Textron (NYSE: TXT) company.

About Textron Inc.
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Bad Boy Off Road and Textron Systems. For more information, visit

For further information please contact:
Sierra Kennedy
Public Relations & Communications Specialist
Dixie Chopper
(765) 246.7737, ext. 256

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